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Beyond Team
Feb 262 min read
When Innovation Backfires: GE’s Digital Dilemma
General Electric (GE), in 2011, initiated a substantial plan to revolutionise its products and services through digital transformation. ...
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Beyond Team
Feb 262 min read
When Data Misses the Mark: The Case of IBM Watson for Oncology
Welcome to the First Edition of the ‘Challenges in Putting Data to Work’ Series IBM's Watson for Oncology was launched amidst great...
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Beyond Team
Jan 151 min read
A meet with the High Commissioner for Sri Lanka to London
On 14th Jan, the combined teams from  Beyond  and John Keells Holdings PLC  were received by the High Commissioner for Sri Lanka to...
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Beyond Team
Jan 71 min read
Season's Greetings
Is your company a modern-day Scrooge? 🎄 This holiday season, we revisit the timeless lessons of A Christmas Carol— but with a...
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Beyond Team
Dec 18, 20244 min read
Data as a Product: Don’t just navigate 2025, shape it.
By Paul Alexander, CEO, Beyond: Putting Data to Work  Are you au fait  with Data as a Product (DaaP)? If not, read on because it’s about...
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Beyond Team
Dec 10, 20241 min read
Celebrating Success with DFS
We're thrilled to share some amazing news from our client, DFS ! At the prestigious Bloomreach end-of-year awards ceremony held at...
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Beyond Team
Nov 13, 20242 min read
A Bad Marketer Blames the Tools: Moving Beyond the Martech Shuffle
According to a recent Acxiom study, 99% of brands are planning martech changes next year. With more than a third ditching current tools...
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Beyond Team
Nov 13, 20243 min read
Gut Instinct is Killing Your Business: Why Data-Driven Decisions Are the Only Path Forward
"I trust my gut."  It’s a phrase we’ve all heard. But in today’s fast-paced business world, relying on gut instinct could be a dangerous...
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Beyond Team
Nov 12, 20245 min read
Moving Past the Generative AI Hype: Realistic Steps for Businesses
Introduction It seems that the hype surrounding Generative AI has started to cool, settling into a more realistic phase. This feels like...
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