“Data are summaries of thousands of stories – tell a few of those stories to help make the data meaningful.” – Chip & Dan Heath Hotels...

General Electric (GE), in 2011, initiated a substantial plan to revolutionise its products and services through digital transformation. ...

Welcome to the First Edition of the ‘Challenges in Putting Data to Work’ Series IBM's Watson for Oncology was launched amidst great...

By Paul Alexander, CEO, Beyond: Putting Data to Work  Are you au fait  with Data as a Product (DaaP)? If not, read on because it’s about...

According to a recent Acxiom study, 99% of brands are planning martech changes next year. With more than a third ditching current tools...

How many times have you come across a situation where traditional qualitative research, let's call them what they are, surveys, just...

Beware GenAI snake oil! The assertion by Gartner (a company that frankly should know better) that by 2025, generative AI (GenAI) will be...

What do CDOs and dodos have in common? (Absolutely nothing) It seems Gartner is at it again. Not content with their somewhat alarmist...

Read about the surge in GenAI, what it means for your business and how to assess your levels of readiness.