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When Innovation Backfires: GE’s Digital Dilemma
General Electric (GE), in 2011, initiated a substantial plan to revolutionise its products and services through digital transformation. ...
Beyond Team
Feb 262 min read
3

When Data Misses the Mark: The Case of IBM Watson for Oncology
Welcome to the First Edition of the ‘Challenges in Putting Data to Work’ Series IBM's Watson for Oncology was launched amidst great...
Beyond Team
Feb 262 min read
22

Data as a Product: Don’t just navigate 2025, shape it.
By Paul Alexander, CEO, Beyond: Putting Data to Work  Are you au fait  with Data as a Product (DaaP)? If not, read on because it’s about...
Beyond Team
Dec 18, 20244 min read
18

A Bad Marketer Blames the Tools: Moving Beyond the Martech Shuffle
According to a recent Acxiom study, 99% of brands are planning martech changes next year. With more than a third ditching current tools...
Beyond Team
Nov 13, 20242 min read
12

The Misalignment of Traditional Research Methods with the Requirements of a Digitally Driven Business
How many times have you come across a situation where traditional qualitative research, let's call them what they are, surveys, just...
Beyond Team
Jun 25, 20244 min read
35

Our Thoughts on Predictions of Generative AI Adoption
Beware GenAI snake oil! The assertion by Gartner (a company that frankly should know better) that by 2025, generative AI (GenAI) will be...
Beyond Team
Jun 4, 20242 min read
27

Our Thoughts on the Threatened Extinction of Chief Data Officers
What do CDOs and dodos have in common? (Absolutely nothing) It seems Gartner is at it again. Not content with their somewhat alarmist...
Beyond Team
Jun 4, 20242 min read
10


Is Your Data Ready for Generative AI? A Comprehensive Guide
Read about the surge in GenAI, what it means for your business and how to assess your levels of readiness.
Beyond Team
Apr 5, 20247 min read
447


Navigating the Challenges of Data and Digital Transformation
Discover how to overcome challenges in digital transformation. Learn to align your team's objectives and KPIs for a seamless, successful tra
Beyond Team
Mar 20, 20244 min read
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